LifeStyle Media Group
Trends Group
Ruili Media Group
Trends Group
Ruili Media Group
China
DIGITAL PUBLISHING COLLECTION
FASHION / BEAUTY / TRAVEL / ...
FASHION / BEAUTY / TRAVEL / ...
IMC for Interactive Lifestyle Magazines
I contributed to content development and product promotion for China’s earliest interactive digital magazines, gaining substantial expertise in digital publishing.
ILIFESTLE (iPad & iPhone App)
- Best of the Year on the Apple’s App Store
- No. 1 Editor's Choice on Apple's App Store for 10 consecutive months
- Top 1 Chinese digital fashion magazine
- 500K+ monthly active users
TIRING ROOM (iPad App)
- China’s earliest “reading+app+social” beauty digital community, the most authoritative and refined beauty experience app on iOS
- Top 1 free app, surpassing Taobao
- 14K+ average daily user engagement on WeChat
MIX (iPhone App)
- China’s earliest “reading+community+online purchase” one-stop fashion mobile app
- Targeting fashion-conscious youth aged 20+ in Beijing, Guangdong, Shanghai, Jiangsu, and Zhejiang
- Top 1 lifestyle app
- 810K+ vertical community users