BitOne
China
BITONE
IMMERSIVE DIGITAL EXPERIENCE BRAND Brand Building & Management
BITONE, the top 1 of virtual imaging in automotive industry, is an immersive experience solution provider, focusing on digital content, tech + tourism, multimedia exhibition and display, etc. Over the past decade, BITONE's brand building and management has been lagging behind its business development, and there is an urgent need to rebrand the company to cope with the strategic adjustment of its business.
I oversaw all aspects of branding, including brand strategy, brand identity & visual management, brand equity creation & management, content strategy, multimedia content production, PR, partnerships, copywriting, industry relations, budget, and vendor management, etc.
Rebranding