Audi Beijing Cruise was a future virtual city cruise project of Audi ITC, a co-operation subject between Audi Beijing R&D and China Central Academy of Fine Arts. The main purpose of Audi ITC was researching and designing the fitness vehicle navigation device interface to Chinese user's behavior. It also builded Audi's individual social community.

Audi Beijing Cruise simulated the futuristic urban scenarios when intelligent car in smart cities. It illustrated how car talks to each other and how car talks to POI in the city.